When you hear the word “lanyard”, the first thing that comes to your mind is corporate environment. These polyester neck straps have been quite a staple in corporate events and offices that it’s hard to think of them being used in any other purpose. Interestingly enough, lanyards have actually been used in the earlier times. Here is a brief overview of the use of lanyards throughout history.
Lanyards and the raging sea
No official written evidence has been found that explicitly describes the first use of lanyards, but research have found they may have been used initially to tie down cannons both in ships and in land.
The term lanyard can be traced back to as early as 1400’s. Derived from the French word “laniere” which means strap, it is mainly used by mariners to pull or tighten ropes and riggings on their ships.
Lanyards, wars and the military
The use of lanyard eventually reached its to the military, being an essential component of their weaponry. It has been used as a strap to hold weapons such as pistols, knives, and swords.
It then evolved from utilitarian to ornamental, being used as an award or to distinguish high-ranking officials in the French military.
Lanyards and the working class
It was then utilized by linemen to help secure themselves as they scale up poles and trunks. A variation of this was also used by hikers and mountain climbers as safety tool. Cowboys in rodeos also made use of lanyards to keep themselves secure as they hang on for their dear life.
Lanyards and the modern corporate world
Because of its versatility, it was eventually used extensively in a vast range of corporate settings, from conference events, hospitals, and office uniforms. And as custom printed lanyards became more popular, corporate world started using them as promotional items for brand recognition.
Cheap lanyard printing paved the way for easy and rapid mass production of custom-made lanyards, which has become one of the most effective marketing tools for brands. Nowadays, lanyards are a staple in almost all brand marketing strategies and promotions.