What is Press Release?
A press release is a written document which is prepared for media. In short, it is known as PR. It is mainly used for the announcement. Press Release contains 1 to 3 documents where the reporters and editors will use the details in a TV, radio, newspaper or media site. Businesses as well as individuals used to write a press release for many reasons which are as follows:
- Product announcement
- Company announcement
- Employee declaration
- Research results
- Initiative announcement
- Awards or honors
How to write PR that gets noticed
A press release is an effective marketing tool to relay details to press and public. But it takes some time to get noticed. Here are simple & useful tips or tricks to ensure your PR will stand out from the crowd:
- Ensure that your content is newsworthy
Before you start, you must determine yourself. The content you write for PR must be newsworthy. Then only the readers get interested to read it.
- Start with outline
Each & every day, journalists receive more than 100 press releases. So must start with an outline. The length of PR must be 300 to 400 words. Start with an outline of the story and write two sentences for each. In addition use bullet points to make essential points.
- Use quotation
You can use quotations in your PR. It must be easy to read for readers. Don’t use any technical words.
- The paragraph must be two or three
Your press release content must contain two or three paragraphs. All paragraphs of your press release want to be natural flow, avoid repetition between paragraphs and avoid echoes. To reach more audience, hire cheap press release distribution service online